Everyone knows technology is changing the way businesses operate and consumer behaviour is playing an important role when thinking about your digital strategy. Gone are the days where all you need is a good website!

“According to an exclusive study of data retrieved from Yext Analytics of 20,107 business locations’ listings profiles across the search engines, local directories, maps and apps where their brands live, brick-and-mortar-only businesses actually receive 2.7 times as many views of listings on maps, apps, search engines, GPS systems and social networks than they do on their own websites.”

Three guiding principals you need to know in order to modernize your digital strategy:

  1. Embrace the decentralization of your brand
  2. Don’t confuse ease of measurement with value
  3. Invest in rich off-site content

Read more at: https://www.entrepreneur.com/article/293806

 

Neeta Grover
Sr. Strategy and Market Coordinator at Invest Barrie, City of Barrie